The Creative Team: avoid style to start each project from scratch

The components of the Creative Team explain in the interview published this month in the magazine PROJECT CONTRACT that they work their projects as if they were sets, trying to tell something about the space and they love to check that their clients explain their premises to those who visit them . Following is an excerpt from the interview with the three designers and architects


Oliver Franz Schmidt, Natali Canas del Pozo and Lucas Echeveste, the three components of The Creative Team, interviewed by Project Contract.


It all started with the Ticket restaurant project for Ferràn and Albert Adrià and the Iglesias brothers. When we projected that space we were not even The Creative Team. We were several independent professionals who joined us for this work. Ferràn called Oliver and asked him for a new tapas restaurant in Barcelona that was very special. He suggested that he form a team with different professional profiles because he wanted to open a singular space, different from everything that was known in the city. And in this simple way, the study was formed.
Does this first work lead you to continue in the world of design for restoration?
Absolutely. The Tickets project allowed us to specialize, become knowledgeable about the problem of restoration spaces and this allows us to provide a very precise service. The specialization, however, has its advantages and disadvantages, because it is also healthy to reach a fresh sector, without preconceived ideas. In fact, that was the great contribution of our first project, together. We have tried to maintain that freshness in other jobs we have done afterwards. We like to always start from scratch, give an answer with our design. We make the effort so that it is especially on a visual level but we also try that at a technical level we are not afraid of the challenges of a new venue.


One Ocean interior
You like the dialogue with the client …
We love … at the beginning of work, when it is in a conceptual phase, we like to have a constant exchange with customers, a kind of dialectical ping-pong. In addition, we continually provoke it to favor this constructive dialogue. We do the projects for our clients, thinking about them.
Do not have a style of our own?
We do not want to have a style of our own that identifies us and forces us to repeat patterns. We avoid it because it is our work philosophy. Every time you have to start from scratch. It is more laborious but also keeps us active and learning continuously. And, in this way, the work does not become repetitive because when you specialize a lot you can get a little bored. We come from the world of architecture and maybe that is why our work methodology is to approach each project from its specificities and try with our design to give personality to each space, to differentiate it within its particular qualities. We try to run away from the stylistics

Ikibana from El Equipo Creativo, the strength of wood in a place that fuses Japan and Brazil
Do you think that experience as architects is a plus in your interior design work?
] I do not know, but we always focus the work from a more architectural point of view to give the answer. We work extensively on distributions and we try to create original, new and surprising spaces, within the functional limitations and available meters. We try to invent the way to access, to sit, the bars, activate the space. We draw the plants and redraw until they are very crushed. It is our way of facing a new project.
Do you collaborate with other professionals to give a complete service or integrate them in the study?
We prefer external collaborations. Our own name already expresses that idea of ​​a team of professionals. Normally we collaborate with graphic designers, with "lighting designers" and professionals from other disciplines, and we continuously learn from them all. We believe in specialization and try to work with related teams.

Tickets, the premises of Albert Adriá in the Parallel of Barcelona
They also value the design …
Yes. They begin to give great importance to design and that is positive for the entire sector … our work will be increasingly recognized and we will be able to do more interesting things. Clients understand how important a good design is for their business and they are able to understand that an important investment in a study that does things well is worthwhile, it gives an added value to the business. And then comes a prize or a publication and that also adds up, a photogenic space makes it present in networks and people talk.
Those are the most suggestive projects …
Yes. We started by talking a lot with the customers. The basis of our work is that at the beginning we investigate a lot, we open our range of visual references, we try not to look at other projects so as not to be contaminated, to be original, to propose something that we have not done before and, as far as possible, that is unpublished. When a client arrives with that expectation we do a good job and when he asks us for something similar to another local we try to read between the lines to offer him something special.
Are you looking for those sensations in your projects?
We try to avoid style and create atmospheres. For this we try that our references do not come directly from the world of the profession but from other disciplines. Art, culture, crafts, history, landscapes, music, fashion … any influence is good outside the scope of our profession. For the Pakta we are inspired by the world of artisan looms. In the Ikibana we have mixed the Brazilian rainforest with the Japanese ikebana.
Interior of the Blue Wave, project of The Creative Team

THE CREATIVE TEAM. Oliver Franz Schmidt, Natali Canas del Pozo and Lucas Echeveste Lacy. Ramón Turró 11, 5º. 08005 Barcelona. T. 932 216 875.. Contributors : Néstor Veloso, Anna Martínez Salom, Cristòfol Tauler, Savina Radeva, Cristina Huguet, Anna Serra, Juan Marcos Feijóo, Clara Manchón, Mireia Gallego.
Interview: Marcel Benedito.
Photographs: Adrià Goula.
Courtesy of the Proyecto Contract magazine.
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